Bob Casse has been a sales and marketing executive for almost 30 years. He started his career as a sales person for Custom Living Homes in New Jersey and quickly rose to the position of Executive Vice President in charge of sales and marketing. In that position he oversaw and directed the sales and marketing of nearly two billion dollars of sales.

Along with Jerry Long, Mr. Casse built Custom Living into one to the largest private homebuilding companies in the United States. He spearheaded the expansion of Custom Living into southern California where Custom Living became one of the major homebuilders and later into the Washington, D.C. area. While with Custom Living Mr. Casse was national recognized and quoted many times in national publications and winner of several awards and recognitions. He was cited in a host of regional and national publications for excellence of product, management expertise and growth management. Mr. Casse won various awards such as National Sales and Marketing Person of the Year by the National Home Builders Assoc. and MIRM awards for design and production of the best brochures and collateral material.

After he and Jerry Long wound down Custom Living's homebuilding business, Mr. Casse was recruited by a national home builder to rebuild their entire sales operation nation wide. After doing so, Mr. Casse was recruited by another to accomplish the same restructuring of their operations. In both cases he rebuilt their entire systems from training through motivational programs, staffing, coaching and supervising powerful sales teams.

At Custom Living and his subsequent companies Mr. Casse's accomplishments include designing and implementing the first on-site classroom training in the companies' histories, designing and installing effective motivational programs to stimulate sales, fostering relations with brokers to build faster sales rates and accelerate business opportunities. He has a record of extraordinarily effectiveness at putting systems in place that recruited, trained and retained the highest level of sales personnel.